Add measurable effectiveness and dynamically improve the results of your international student marketing
With student recruitment in higher education being turned on its head by the changes in funding, attracting the crucial international market has become more critical than ever. As always however, competition is intense, demanding even better ways to inform and impress potential students and their funders.
Take your brochures, prospectuses and other literature, for example. Merely publishing them online in the time-honoured way may no longer be effective. What you now need is a way to ‘wow’ your prospects and at the same time, have the ability to dynamically measure the results of your marketing activities. Getting it right will generate far greater demand and sustainably increase recruitment of quality international students.
ISMi has introduced a revolutionary online publishing system that superbly showcases your university or college, is interactive and easy to use by your target audience and enables you to accurately measure the results of your marketing activity to enable informed decision making and planning.
Plan and measure your marketing more effectively
ISMi’s interactive publishing application makes it easy to:
- Track the effectiveness of your marketing activity
- Measure its impact on your recruitment activities
- Identify that your important messages are reaching the correct targets
- Measure and report your return on investment
Hosted in the cloud, ISMi provides you with secure 24/7 accessibility to your analytical tools, enabling you to track and measure results of any or all of your campaigns from any desktop or mobile device … anywhere. It effectively integrates and links with all of your recruitment marketing on an institutional, school, departmental, and/or even course level – together or individually. This enables one-off targeted campaigns to be managed and monitored concurrently with your long term activity.
It enables more intelligent, flexible, fact-based, short, medium and long term recruitment planning and decision-making so that you can meet or exceed your international student recruitment targets for the generation of maximum fee-based revenues.
Engage your prospective students – as a whole or as individuals
ISMi provides total engagement with your audience by interactive user selection of prospectuses, brochures, leaflets and other printed collateral, video, other new or existing promotional material and clickable links. However, it also enables you to integrate other, under-utilised channels into your toolbox to maximise the overall effectiveness of your recruitment marketing.
For example, the system makes it easy to increase the size, quality and currency of your database of prospective students. You can also stimulate substantially increased user commitment by varying the call to action according to segmentation or campaign.
ISMi makes it easy to deploy targeted messaging to prospective students to provide ongoing drip-fed information according to campaign, region, ethnic, cultural or pastoral backgrounds or to highlight student recruitment events at home and abroad.
ISMi can be equally effectively integrated into your existing website or deployed as a standalone solution. However you choose to use it, our solution substantially extends your online presence beyond your website.
Save money and consider the environment
Using ISMi will bring other, accompanying benefits to your university or college.
Enabling instant, online, interactive access to your prospectus and other marketing material will by definition, reduce the volume of printed material required and in turn, your production, storage, transportation, despatch and postage costs.
At the same, time, our solution can become a key element in your Corporate Social Responsibility strategy by reducing the use of raw materials, energy consumption and your carbon footprint.
FIND OUT MORE
For more information, or to discuss how ISMi can help you to optimise international student recruitment, please call Andrew Aumonier and his team on +44 (0) 7876 681298, or complete the contact form.
